01Proof must be specific and supportable
The strongest evidence is not a generic logo wall or a ranking screenshot without context. It is a clear explanation of the starting problem, the decision made, the work completed, and the business or strategic impact that can be responsibly shared.
02Case-study architecture
As approvals and outcomes become available, selected work will be presented as Business Problem, What We Discovered, What We Prioritized, What We Changed, and Business Impact. Quantitative outcomes will appear only when they are supportable. Strategic outcomes and implementation context matter too.
03Founder experience remains part of the evidence
Giselle Banlat brings more than a decade of experience across search, technical SEO, content, ecommerce, websites, analytics, conversion, digital buyer journeys, and AI discoverability. The focus is applying that judgment to the next business problem, not inflating claims.