OutsourceSy

Selected Work

Selected Work

Real examples of how OutsourceSy identifies where customer acquisition is breaking down, prioritizes what matters most, and improves the systems buyers use to find, trust, and choose a business.

Featured current case study

Healthcare & Wellness

Clarifying positioning, rebuilding the digital buyer journey, and strengthening Search & AI discoverability

AlignCare Counseling needed more than a website refresh. Its positioning, service architecture, search visibility, trust signals, patient journey, and growth opportunities needed to work as one connected system. OutsourceSy helped diagnose the gaps, prioritize the highest-value changes, and build a clearer digital foundation around the practice's strongest areas of expertise.

01

Business Problem

AlignCare had an established practice and digital presence, but several parts of the buyer and patient journey were not working together clearly.

Key issues included:

  • Service positioning needed sharper focus.
  • Grief, caregiving, aging, and major life transitions needed clearer prominence.
  • Family Consultation & Aging Care Planning needed to be distinguished from psychotherapy.
  • Website structure and service pathways needed improvement.
  • Search & AI discoverability needed stronger support.
  • Trust, accessibility, entity clarity, and conversion paths needed attention.
02

What We Discovered

The opportunity was not simply “do more SEO.”

The work involved connected issues across:

Discovery

  • Search-intent coverage
  • Florida and telehealth search visibility
  • AI discoverability
  • Content structure

Understanding

  • Service naming
  • Primary vs. secondary service positioning
  • Psychotherapy vs. consultation clarity

Trust

  • Provider credentials
  • Contact consistency
  • Accessibility
  • Healthcare-specific trust signals

Choice

  • Service-page clarity
  • Patient decision questions
  • CTAs
  • Inquiry pathways

Growth

  • Family Consultation & Aging Care Planning as a distinct non-psychotherapy service
  • Educational authority content
  • Future buyer-intent and Florida search opportunities
03

What We Prioritized

  1. Refocus the practice around grief, caregiving, aging, and major life transitions.
  2. Separate Family Consultation & Aging Care Planning clearly from psychotherapy.
  3. Improve website information architecture around real patient and family needs.
  4. Strengthen SEO, AI-search readiness, entity clarity, structured data, and internal linking.
  5. Improve service-page clarity, conversion paths, and inquiry expectations.
  6. Build an educational-content system around areas where the practice has genuine expertise.
  7. Strengthen accessibility and trust signals.
  8. Establish a stronger foundation for measurement and future search growth.
04

What We Changed

  • Website redesign and restructuring
  • Revised homepage positioning
  • Improved service architecture
  • Family Consultation & Aging Care Planning positioning
  • Grief, caregiving, aging, and life-transition content
  • SEO, AEO, and GEO page structure
  • Structured data and entity clarification
  • Internal linking
  • Decision-stage FAQs
  • Accessibility improvements
  • Trust and credential visibility
  • Educational Insights strategy
  • Florida and buyer-intent search framework
  • Conversion and contact-path improvements
05

Business Impact

AlignCare now has a clearer digital foundation built around its strongest areas of expertise, distinct service lines, Florida telehealth model, and the questions prospective clients and families are actually trying to answer.

Search visibility, qualified inquiries, consultation adoption, and conversion performance are being monitored as the new system matures. Quantitative outcomes will be added only when sufficient data supports them.

View AlignCare Counseling

Experience

Selected Founder Experience & Outcomes

Selected outcomes from Giselle Banlat's prior work across search, ecommerce, digital experience, content, conversion, and customer acquisition.

These are selected historical outcomes from Giselle Banlat's prior work. They are not OutsourceSy client results and are not attributed to AlignCare Counseling.

+45%
Organic traffic growth in six months
+18%
Conversion improvement
+40% traffic / +20% sales
Selected ecommerce growth outcome
20,000+
SKUs optimized
$3M+
Ecommerce operations
200+
Marketplace storefronts

Evidence standard

How We Document Results

OutsourceSy does not treat ranking screenshots, traffic increases, or isolated metrics as proof without context. We document the business problem, what we discovered, what we prioritized, what changed, and the impact where enough evidence exists to support it.

  1. 01Business Problem
  2. 02What We Discovered
  3. 03What We Prioritized
  4. 04What We Changed
  5. 05Business Impact

Quantitative outcomes appear only when they are supportable. Strategic, operational, and implementation outcomes may also be documented when they materially changed the business or buyer journey.

A practical starting point

Where is your customer-acquisition system getting stuck?

Start with a focused conversation about what is making it harder for the right buyers to find, trust, choose, or move forward with your business.

Discuss Your Growth Challenge Book 15 minutes